Overview
Custom branding allows partners to adapt approved Graphiant marketing and sales materials by adding Graphiant branding alongside their own.
This enables partners to present joint solutions while maintaining consistency with Graphiant brand standards.
Partners may customize materials to:
Add their company logo
Include partner contact information
Highlight joint solutions or services
Tailor messaging to a specific audience
This document summarizes key branding rules from the Graphiant Partner Brand Guidelines and provides procedural guidance for customizing approved materials.
All customized materials must follow the Graphiant Partner Brand Guidelines:
Graphiant logos, product names, and technical descriptions must remain accurate and consistent with Graphiant standards to ensure correct representation of Graphiant technology, messaging, and visual identity.
Partners may not rebrand Graphiant products:
Only co-branding is permitted.
Quick Branding Checklist
Before distributing any co-branded materials, confirm the following, as defined in the Graphiant Partner Brand Guidelines:
✅ The Graphiant logo is unchanged
Do not stretch, recolor, rotate, or alter the Graphiant logo.
✅ Logos are properly spaced
Maintain clear space around both Graphiant and partner logos.
✅ Logos remain separate
Do not combine the Graphiant logo and partner logos into a single mark.
✅ Approved messaging is used
Refer to Graphiant technology as described in the messaging section of this document.
✅ Official templates are used
Start with Graphiant-provided templates to ensure correct layout and branding.
✅ Brand colors and typography are preserved
Do not alter Graphiant brand colors or fonts.
✅ Required approvals are obtained
If required by the partner program, submit customized materials for review before publication.
If unsure whether a design complies with Graphiant branding guidelines, consult the Graphiant Partner Brand Guidelines or contact the Graphiant partner marketing team at marketing@graphiant.com.
Before You Begin
Before customizing Graphiant materials, ensure the following requirements are met:
Access to Partner Brand Assets
You must have access to official Graphiant partner branding resources, including:
Graphiant logo files
Approved marketing templates
These assets ensure branding consistency across partner materials.
Understanding Branding Requirements
Partners customizing materials must follow the Graphiant Partner Brand Guidelines, including rules for:
Logo usage
Co-branding layouts
Messaging
Visual identity standards
Failure to follow these guidelines may result in branding corrections before materials can be distributed.
Custom Branding Workflow
Follow these steps when customizing Graphiant materials.
Step 1 — Download Official Templates
Obtain approved branding assets found in the Graphiant Partner Brand Guidelines.
Using official assets helps ensure consistent branding.
Step 2 — Add Partner Branding
Insert your partner company logo in the approved co-branding location found in the Graphiant Partner Brand Guidelines.
Ensure the Graphiant logo remains clearly visible and maintains proper spacing.
Step 3 — Customize
Include relevant partner information, such as:
Partner services or offerings
Joint solution descriptions
Partner contact information
Do not alter Graphiant messaging, product names or technical descriptions; see the messaging section of this document.
Step 4 — Verify Branding Compliance
Before publishing or sharing materials, confirm that:
Graphiant logos are used correctly
Brand colors and typography are preserved
Messaging accurately represents Graphiant capabilities
Step 5 — Submit for Approval
After your design is complete:
Follow your partner program’s approval process.
Address any requested branding corrections.
Use the approved version for distribution.
Branding Rules to Preserve Graphiant Brand Integrity
When customizing materials, follow the following branding requirements.
Approved Messaging for Referencing Graphiant
Company Overview (Short Description)
Partners may use the following approved short description when referencing Graphiant in marketing materials, websites, presentations, or partner announcements.
Approved short description:
Graphiant is a Network-as-a-Service platform that provides a unified network solution for AI, Cloud, SaaS, B2B, and Branch networking for tomorrow's AI leaders.
Usage guidance:
Use this version for website references, partner listings, or short introductions.
Do not modify key terminology.
Standard Company Boilerplate
Use the following approved boilerplate for press releases, partner announcements, and formal communications.
Approved boilerplate:
Graphiant provides a Network-as-a-Service platform designed to help organizations securely connect users, sites, cloud environments, AI workloads and partners. Built for modern hybrid, multi-cloud and neo-cloud infrastructure, the platform provides private, high-performance connectivity with security and compliance built-in for distributed environments.
Usage guidelines:
Use the boilerplate as written.
Minor edits for grammar are allowed when embedded in sentences.
Do not remove key positioning language.
Company Category and Positioning
Partners should describe the company using the following approved market positioning.
Primary category:
Network-as-a-Service (NaaS)
Alternative acceptable descriptions:
Multi-cloud networking platform
Zero Trust Data Exchange platform
Secure Access Service Edge platform
Sovereign data connectivity platform
Avoid:
VPN provider
MPLS provider
ISP
These terms do not accurately represent the platform.
Core Messaging Pillars
Partner messaging should align with the following core value themes:
1. Simplified Networking
The platform reduces complexity associated with traditional networking infrastructure.
2. Secure Connectivity
Connectivity is designed around modern security models and encrypted communication.
3. Cloud and AI-First Architecture
The platform is built for hybrid, multi-cloud and neo-cloud infrastructure rather than legacy networks.
4. Enterprise Scalability
Supports distributed enterprises with global connectivity needs.
Partners are encouraged to align messaging with these pillars when discussing solutions.
Partner Relationship Language
Partners must accurately represent their relationship with the company.
Approved partner references:
“[Partner Name] is a partner of Graphiant”
“[Partner Name] delivers solutions powered by Graphiant”
“[Partner Name] integrates with the Graphiant service”
Approved Logos
Graphiant logos must be used exactly as defined in the Graphiant Partner Brand Guidelines. Do not alter the logo, colors, proportions, or orientation.
Graphiant Logo Versions
Graphiant has three logo lockups:
Primary horizontal logo (preferred): Use this logo whenever possible
Alternate vertical logo: For use in narrow or vertically constrained spaces
Black and white versions: Only to be used when there not enough colors are represented to properly reproduce the Primary Logotype
Color and Typography
When customizing materials, partners must use Graphiant’s approved color palette and typography as defined in the Graphiant Partner Brand Guidelines.
Logo Clearspace Requirements
Primary logo:
Minimum clearspace = ½ the logo height
Alternate logo:
Minimum clearspace = ⅓ the logo width
Minimum Logo Size
Primary logo:
0.8 in (20 mm) print
85 px digital
Alternate logo:
0.4 in (10 mm) print
45 px digital
Use Official Product Names
Always use official Graphiant product names.
Examples include:
Graphiant Network-as-a-Service
Graphiant Edge
Graphiant Network Fabric
Do not create alternative product names.
Additional Resources
For complete branding requirements, refer to:
Graphiant Partner Brand Guidelines.
These guidelines provide detailed specifications for:
Logo usage
Color palette
Typography
Visual identity standards
For any further branding questions, contact the Graphiant partner marketing team at marketing@graphiant.com.